If you’ve ever shopped for a home in California’s Pomona
Valley—especially in the lovely Lincoln Park Historic District Pomona CA—you’ll have
almost certainly run into Top 1% SoCal Realtor Fred Van Allen. 'When I ask clients that standard
how-did-you-find-me question, they point out that I’m pretty hard to
miss,' Fred laughs. 'I’m very active with my marketing and have a massive
online presence. That’s one reason why I’m the number one agent in Pomona.
Another reason is Fred’s passion for helping people and
educating them about the process or the qualities of the homes they’re looking
at. Most of my family are teachers, so it’s in my blood. I just pursue it
differently. I especially love helping first-time homebuyers achieve that
American Dream, and explaining the nuts and bolts of how the market works.
Fred began learning those intricacies himself back in 1974,
when he started a job selling real estate advertising for the Los Angeles
Times. He even got his license two years later, buying property as an
investment. When he retired from the newspaper in 2011, he renewed his license
and quickly climbed into the top five percent of Realtors in Southern
California, serving clients all across the Pomona and San Gabriel Valleys. Soon
his wife got her license too, to help with the burgeoning business. An
important part of Fred’s fast climb to the top was his use of technology and
social media for a more powerful reach into the market place and his customers
recognized this. Fred was internationally recognized from among thousands of
Realtors in a survey produced by Tom Ferry International/BombBomb/vSreen for
his use of social media video, one YouTube video getting over 2,500 views and
1.3 million views on a TikTok video.
Our particular passion and niche is historic properties, and
no one knows or represents those homes the way we do. That classic
architecture—they just don’t build houses these days with that same kind of
character and craftsmanship!' Fred and his wife are famous in Pomona for
the mega-open houses they host, drawing crowds of potential buyers with big
food spreads and loads of fascinating information about the homes they’re
featuring. The fliers Fred mails out are also distinct in their inclusion of a
map of the architectural floor plan of the property, something he’s been doing
for eight years now. He’s always been on the cutting edge of marketing, as one
of the first in his area to use professional photography and videography to
capture his listings, and more recently with his utilization of drone footage when
necessary. But I still do a lot of door-knocking, he adds. I get a lot of
repeat and referral business, but I don’t wait on it. I still enjoy meeting and
talking to new people.
Fred and his wife feel blessed with their work, and are
always paying that fortune forward. Both are past city commissioners for
Pomona. Fred is a board member of Pomona Heritage and a lifetime member of the
Pomona Historical Society. The Van Allen’s are also huge supporters of the
Pomona Library and the Pomona Hope Community Center, as well as the Boys and
Girls Club of Pomona Valley. When not working or giving back, they love
spending time with their grandkids, gardening, and studying the Bible. Fred
also enjoys mountain biking.
He could retire if he wanted, but it’s not happening any
time soon. When you love what you do—helping people, making a difference—you
don’t want to stop. I plan on continuing to assist people in achieving their
dreams and keep contributing in positive ways to my community. It’s an added
pleasure that I get to do this with my wife!
My goal as your Realtor professional is to:
• Negotiate the best transaction on your behalf
• To make sure escrow closes in a time frame that works for you
• To make the transaction as convenient as possible
• I promise to keep you informed
• Set proper expectations
• Educate, answer as many questions as you may have and support you through the closing and beyond
• And if you are a seller, to get as many qualified buyers to your listing as possible, with 2nd to none local marketing!
Many Awards, here are a few:
Top 1% Realtors in SoCal
Internationally Recognized by vSreen/Bomb Bomb/Tom Ferry International for my use of LIVE video in real estate sales.
#1 Realtor Pomona CA.
Nextdoor social network #1 Agent in city.
FirstTeam Real Estate Hall of Fame 2013-2022
Rookie Of The Year 2012
If you’ve ever shopped for a home in California’s Pomona
Valley—especially in the lovely Lincoln Park Historic District Pomona CA—you’ll have
almost certainly run into Top 1% SoCal Realtor Fred Van Allen. 'When I ask clients that standard
how-did-you-find-me question, they point out that I’m pretty hard to
miss,' Fred laughs. 'I’m very active with my marketing and have a massive
online presence. That’s one reason why I’m the number one agent in Pomona.
Another reason is Fred’s passion for helping people and
educating them about the process or the qualities of the homes they’re looking
at. Most of my family are teachers, so it’s in my blood. I just pursue it
differently. I especially love helping first-time homebuyers achieve that
American Dream, and explaining the nuts and bolts of how the market works.
Fred began learning those intricacies himself back in 1974,
when he started a job selling real estate advertising for the Los Angeles
