AI isn’t here to replace agents, it’s here to elevate them. In her latest feature on Inman, Lauren Henss, VP of Marketing & Strategic Initiatives at FirstTeam®, breaks down how top producers are embracing AI to move faster, connect deeper, and stay ahead in a trust-first, tech-powered market. From AEO and GEO to ChatGPT-powered efficiencies, the future is already here, and it’s personal.
Read the full article: AI Isn’t Here to Replace Agents: It’s Here to Make You Faster and Better