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A two-story Colonial-style white house with a flower and plant box, a front porch with railings, a walkway, and a front lawn.

As Brokerages Across the Country Face Recruitment and Retention Challenges

FirstTeam Real Estate  |  April 9, 2026

As brokerages across the country face recruitment and retention challenges, modernizing appreciation can be a critical component to building the future of your brand. Brokerages need to examine their entire agent experience through their lifecycle with the company and evaluate what is working well. In a competitive landscape, agents want to “thrive” and not just “survive.”

Hear more from our very own Lauren Henss, CDMP, PCM about how we're elevating our agent experience in 2025.

Thanks Inman for the feature: Beyond trophies: Top brokerages rethink agent appreciation

https://lnkd.in/gk2A_VEu

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