Digital tools aren’t the problem — broken execution is.
Over 70% of digital transformations in real estate fail. At FirstTeam®, we’ve lived the difference between adopting tech and truly leading transformation. In her latest article, our VP of Marketing & Strategic Initiatives, Lauren Henss, breaks down why most brokerages fall short — and the six disciplines that separate success from failure.
Read the full article: Why Over 70% of Digital Transformations in Real Estate Fail — and How to Get It Right
