FirstTeam® has been honored with the prestigious 2025 Website of the Year award from Who’s Who in Luxury Real Estate. The accolade was presented at a recent conference in Coronado, celebrating the brokerage's innovative, user-friendly, and technologically advanced online platform. This recognition highlights the company's commitment to delivering a premier digital experience for clients and agents alike, positioning the website as a cutting-edge tool in the luxury real estate market.
A Partnership Built on Innovation
"Winning the 2025 Website of the Year from Who’s Who in Luxury Real Estate is an incredible honor because this recognition reflects our commitment to both sides of the real estate experience," said Lauren Henss, VP of Marketing & Strategic Initiatives. "We designed our platform with a dual focus: delivering a seamless, intuitive UX/UI for our agents that communicates our Behind the Agent™ philosophy, while also creating a consumer-first journey through our Your Address Awaits™ campaign, helping clients connect with the right agent and discover the right properties."
Through the creation of our corporate site and more than 1,800 subdomains, it was critical to choose the right partner to bring this vision to life. With Luxury Presence, we found more than a website provider—we found a partner paving the way in real estate technology, including AI implementation. Their platform isn’t just SEO and GEO-enabled, but also built for AEO (Answer Engine Optimization), which is vital as nearly 80% of searches are now voice-driven. This innovation ensures our agents and consumers are met with the right experience at the right time. The result is a site that doesn’t just showcase properties—it elevates the FirstTeam® brand to the next level.
The Power of Design and Reliability
The website's design is a blend of modern aesthetics and psychological principles, crafted to guide users through their real estate journey. The platform's operational reliability is also a key factor in its success. The seamless integration of a new tech stack, including over 4,700 automated API actions in a single month, ensures that the site runs smoothly and efficiently.
"Our goal was to create a digital experience that's both beautiful and highly effective." said Merie Yousef, Creative Director at FirstTeam® Real Estate.
"Working with the team at Luxury Presence was amazing; our focus was to create an exceptional user experience that highlights the FirstTeam® brand and maintains consistency at every step of the journey. We integrated marketing psychology and principles of integrated marketing to ensure the design, UX, and UI not only look great but also intuitively guide users and help our agents thrive in today's evolving market." said Yousef.
A Tool for Agent Success
Beyond its consumer-facing appeal, the website serves as a powerful resource for agents. It provides a robust platform for agents to create subdomains, access marketing tools, and generate leads. This technology is a direct reflection of FirstTeam®'s commitment to supporting its agents’ business and careers.
“Our website is more than just a digital presence—it’s a reliable, streamlined platform that agents and clients can count on every day." said Merie Fam, Marketing Ops Manager at FirstTeam® Real Estate "Winning Website of the Year validates the effort we’ve put into making operations seamless behind the scenes, so that the experience feels effortless on the front end. It’s about trust, consistency, and delivering results at scale.” said Fam.
"FirstTeam’s® redesigned website is a transformation that goes far beyond a new look." said Matthew Peck, Marketing Manager at FirstTeam® Real Estate. "For years, our online presence didn’t fully reflect who we are as a brokerage, the caliber of our agents, or the level of service we provide, but that has changed. Thanks to our strategic partnership with Luxury Presence, we now have a digital platform that matches the sophistication, professionalism, and energy of our brand." said Peck.
FirstTeam® is more than just a brokerage; it's a future-forward enterprise deeply rooted in agent-centric decisions. Our Behind the Agent™ philosophy is not just a tagline—it's the driving force behind our exceptional growth, leading to over $1 billion in revenue and attracting seasoned agents from across the nation. This award-winning website is yet another testament to our unwavering commitment to providing the tools, technology, and support our agents need to thrive, ensuring that both our team and our clients experience the true FirstTeam® difference. As we look ahead, FirstTeam® remains dedicated to innovation, collaboration, and setting new benchmarks for excellence in luxury real estate.