“Today’s consumer journey is nonlinear, trust-driven, and multi-platform by default.”
At Inman Connect New York 2026, Lauren Henss, CDMP, PCM, VP of Marketing & Strategic Initiatives at FirstTeam® Real Estate, shared a powerful message about where real estate marketing is headed.
Agents can no longer rely on traditional tactics alone—building trust now means showing up with speed, local expertise, and consistent value across every touchpoint.
In a world of AEO (Answer Engine Optimization) and instant expectations, your message has to land fast—and everywhere.