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Homeowner uses dual monitors to evaluate property images and map overlays—ideal for promoting remote home showings, video walkthroughs, and tech-forward real estate marketing.

Why Video & Virtual Tours Are the Ultimate Marketing Advantages in 2025

In today’s digital-first market, standing out isn’t optional—it’s essential. Buyers are making fast decisions online, and static photos just don’t cut it anymore. That’s why video and 3D virtual tours have become non-negotiable tools for FirstTeam® agents who want to compete—and win—in 2025.
May 21, 2025

Boost Your Listings. Attract Serious Buyers. Close Faster.

 
In today’s digital-first market, standing out isn’t optional—it’s essential. Buyers are making fast decisions online, and static photos just don’t cut it anymore. That’s why video and 3D virtual tours have become non-negotiable tools for FirstTeam® agents who want to compete—and win—in 2025.

The numbers tell a powerful story: visual-first marketing delivers stronger engagement, better leads, and faster closings. Let’s break it down.

 


 

403% More Inquiries? Believe It.

Listings with video content generate 403% more inquiries than those without. That’s not a trend—it’s a transformation in how buyers interact with listings.

Video content allows buyers to connect emotionally with a property before ever stepping inside. Whether you’re listing a luxury estate in Newport Coast or a family-friendly home in Huntington Beach, video gives your clients a serious edge.

Want to see how today’s most effective agents are using video to stand out?
Check out what top agents are doing differently in 2025

 


 

3D Virtual Tours Get 87% More Views—and 49% More Qualified Leads

According to HomeJab and recent national data:

  • Listings with 3D tours get 87% more views

  • They receive 49% more qualified leads

  • 54% of buyers say they won’t even tour a property in person unless they’ve seen a 3D tour first

This shift in behavior reflects a new buyer expectation—convenience, transparency, and confidence.
Virtual tours let buyers explore every detail of a home from anywhere—no commute required.

 


 

Buyer Confidence + Seller Expectations

Video walkthroughs increase buyer confidence by 28%, which means more informed—and more serious—inquiries. And it’s not just buyers who want better media—73% of homeowners say they prefer listing with an agent who uses video.

These tools don’t just help you market better—they help you win more listing appointments.

Want to know how agents are adapting to digital-first expectations and higher-quality standards?
Millennials Are Elevating the Standard of Luxury Real Estate

 


Young homebuyers viewing a virtual property tour together on a laptop—perfect visual for real estate agents promoting video marketing, 3D tours, and digital walkthroughs.

Why Agents Using Video Grow 49% Faster

Agents using video marketing are growing revenue 49% faster than those who don’t. Why? Because these tools generate:

  • Higher-quality leads

  • More efficient showings

  • Faster decisions from buyers who already feel emotionally invested

It’s not just about aesthetics—it’s about trust, confidence, and action.

 

What You Can Do Right Now

Here’s how to take action today:

  • Schedule a 3D tour or video walkthrough for your upcoming listings

  • Repurpose listing videos for Instagram Reels, YouTube Shorts, and Stories

  • Embed videos and virtual tours in email campaigns and your website

 


 

Final Word: It’s Time to Press Play

At FirstTeam®, we give you the tools to compete at the highest level—and that starts with delivering standout visual experiences. With buyers demanding video and 3D content, and sellers looking for agents who innovate, the time to level up is now.

Let your listings do the talking—and the selling.

Sources: Digital Agency Network, LLC Buddy, Rolla Video, Valpal, Homejab

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